ALL Accor and Kenya Airways have launched a partnership offering flights, accommodations, exclusive experiences, and seamless rewards opportunities.
Kenya’s national airline, Kenya Airways, and Accor’s award-winning booking platform and loyalty program, ALL Accor, have signed a strategic partnership to offer new rewards to their customers. With this partnership, Kenya Airways has become the first African airline to join the globally recognized program.
Under the partnership, Asante Rewards and ALL Accor members will be able to earn points seamlessly across both platforms and use their points for flights and travel experiences. Offering greater flexibility, benefits, and a premium experience, this partnership allows members to easily convert their rewards through a two-way conversion system; 3,000 Asante Rewards points can be converted into 1,000 ALL Accor Reward points, while 3,000 ALL Accor points can be converted into 1,000 Asante Rewards points. These points can be used across Accor’s global network of over 5,800 hotels and more than 45 brands—from free stays to in-hotel perks and lifestyle experiences. Similarly, ALL Accor members will gain access to Kenya Airways’ rewards program, which includes flight and travel-focused benefits.
Kerry Healy, Commercial Director of Accor’s Premium, Mid-Market, and Economy Brands for the Middle East, Africa, and Asia-Pacific, made the following remarks regarding the partnership: “Our partnership with Kenya Airways marks a significant milestone in responding to the demand for integrated, experience-driven travel in Africa and the Middle East, where loyalty plays a key role. By bringing together the hospitality and aviation sectors, we are significantly strengthening the ALL Accor ecosystem by offering our members seamless access to accommodations, dining, and special events across more than 45 of our brands, ranging from luxury to economy. This partnership offers our members greater flexibility, a wider range of benefits, and opportunities to convert their points into meaningful travel experiences.”
Raki Phillips, Regional Head of Premium, Mid-Scale, and Economy Brands for Accor in the Middle East, Africa, and Turkey, commented: “Reflecting the momentum created by Africa and the Middle East becoming increasingly interconnected travel markets, this partnership transforms travel into a more seamless and integrated experience for our guests. “Kenya is an important market for us, and thanks to this partnership, our guests’ journeys proceed seamlessly from flight to accommodation. It also enables guests and passengers to earn and redeem points. This partnership aims to deliver simple, intuitive experiences that truly benefit our guests wherever they travel.”
Julius Thairu, Kenya Airways’ Director of Commercial and Customer Experience, added the following regarding the partnership: “This partnership represents a significant milestone not only for Kenya Airways but also for African aviation. As the first airline on the continent to partner with ALL Accor, we are proud to offer our loyal customers even more opportunities to earn, redeem, and use their rewards across the world of travel and hospitality.”
This strategic partnership brings together Kenya Airways’ expanding global flight network with Accor’s global network of more than 5,800 properties in over 110 countries, which includes renowned brands such as ibis, Novotel, Pullman, Swissôtel, Sofitel, Fairmont, and Raffles.
Members will be able to use their points for flights with Kenya Airways and SkyTeam partners to regional and international destinations, as well as for lounge access and additional baggage benefits. They will also be able to redeem points for accommodations, dining, wellness, and lifestyle experiences across the Accor network, enjoying a seamless travel and lifestyle experience. This partnership offers users greater travel flexibility and enhanced loyalty program benefits. With over 100 million members worldwide, ALL Accor continues to play a central role in strengthening guest loyalty across the Accor ecosystem while rapidly expanding its reach. Members of both programs will be able to start taking advantage of these new benefits through their respective loyalty platforms.