Spain's largest hotel chain, Melia, expects room rates at its Spanish resorts to rise by around 5% in 2026, in line with its total projected revenue growth, Chief Executive Gabriel Escarrer said on Wednesday.
Spain the world's second most visited country after France, and the Melia forecast largely matches government expectations for continued growth in tourist arrivals, with the country on track to receive close to 100 million visitors in 2026. (Reuters)